Privacy Policy for Heritage Hardwood Flooring

Effective Date: August 28, 2026

Last Updated: August 28, 2026

Heritage Hardwood Flooring (“we,” “us,” or “our”) values your privacy and is committed to protecting the personal information of our clients and website visitors. This Privacy Policy details how we collect, use, disclose, and safeguard your data when you visit https://heritagehardwoodboise.com/ (the “Site”) or submit inquiries for hardwood flooring installation, refinishing, or maintenance services throughout Boise, Meridian, Eagle, and the greater Treasure Valley in Idaho.

1. Information We Collect

We only collect personal information that you voluntarily provide to us in a first-party context when interacting with our business:

  • Contact Information: Name, email address, phone number, physical address, and zip code submitted through our “Contact Us,” “Get a Quote,” or free estimate forms.
  • Project Inquiries: Details regarding your home remodel, new construction project, flooring preferences (e.g., solid vs. engineered hardwood, wood species, refinishing requests), and timeline requirements.
  • Automated Log & Device Data: Technical information collected automatically when navigating our Site, including your IP address, browser type, operating system, referring URLs, device identifiers, and pages viewed.

2. How We Use Your Information

We use the information we collect for straightforward business operations:

  • Providing estimates, scheduling on-site consultations, and executing contracted hardwood flooring projects.
  • Responding to client inquiries, emails, and phone calls.
  • Operating, maintaining, and improving the functionality and user experience of our website.
  • Measuring advertising effectiveness and serving relevant marketing communications.

3. Third-Party Sharing & Advertising Disclosures

We do not sell, rent, or trade your personal information to third parties.

To operate our business, fulfill client services, and manage our digital advertising, we share customer data with vetted third-party service providers who act strictly on our behalf under contractual confidentiality agreements.

Google Ads, Customer Match, and Ad Measurement

We participate in Google Ads advertising programs, including Customer Match, Enhanced Conversions, and remarketing:

  • Sharing for Services on Our Behalf: We disclose first-party customer information (such as hashed email addresses or phone numbers voluntarily submitted through our contact forms) to third parties, including Google, to perform ad measurement and customer-matching services on our behalf.
  • How Data Is Used: Shared data is securely transmitted (often using one-way cryptographic hashing algorithms such as SHA-256 or Trusted Execution Environments) to match against Google accounts. This allows Google to verify conversion events and display relevant advertisements to users across Google Search, YouTube, and the Google Display Network based on past interactions with our Site.
  • Third-Party Cookies & Tracking: Third-party vendors, including Google, use cookies, web beacons, and device identifiers to serve ads based on your prior visits to our website.
  • Google Partner Disclosures: To learn more about how Google processes information when you use partner sites, visit How Google uses data when you use our partners’ sites or apps.

4. Web Analytics & Cookie Technologies

Our Site uses standard cookies, pixels, and tracking technologies (such as Google Analytics) to analyze web traffic trends and understand user behavior.

  • First-Party & Third-Party Cookies: We utilize first-party identifiers alongside third-party advertising cookies to evaluate site performance and conversion paths.
  • Browser Cookie Management: Most web browsers allow you to manage or disable cookies via your browser settings. Disabling cookies may impact some interactive features of our website.

5. Your Privacy Choices & Opt-Out Controls

You have complete control over how your data is used for personalized advertising and analytics:

6. Data Security & Retention

We maintain appropriate technical and administrative safeguards to protect your personal information against unauthorized access, loss, or misuse. We only retain contact form submissions and customer data for as long as necessary to fulfill project requirements, meet legal and tax obligations, or maintain warranty and ongoing service records for your hardwood floors.

7. Children’s Privacy

Our services and website are directed strictly to homeowners and adult consumers. We do not knowingly collect or solicit personal information from individuals under the age of 13. If we discover that personal information from a minor under 13 has been collected without verifiable parental consent, we will promptly delete that information.

8. State Privacy Rights (USA & Beyond)

Depending on your state of residence, you may have specific rights regarding your personal information, including the right to request access to, correction of, or deletion of your personal data. To exercise these rights, please contact us using the details below.

9. Updates to This Policy

We may update this Privacy Policy periodically to reflect changes in our business practices, advertising integrations, or legal compliance mandates. Any modifications will be posted on this page with an updated “Last Updated” date.

10. Contact Information

For questions regarding this Privacy Policy, your personal data, or our data practices, please contact:

Heritage Hardwood Flooring

Showroom / Operations: Garden City, ID

Service Area: Boise, Eagle, Meridian & the Treasure Valley

Phone: 208-761-6283

Email: [email protected]

Website: https://heritagehardwoodboise.com/